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The history of Riverside Tire Center begins back in 1940 on the banks of the Brazos River between Sealy and Brookshire. A river bridge that replaced a ferry had been completed two years prior and a real paved road, U.S. Highway 90, replaced an old dirt road, the new highway would be the primary avenue of travel between Houston and San Antonio. This is the spot Louis Sodolak, Sr. picked to build his new business, Riverside Service Station. He chose Texaco brand of gasoline to sell that would continue to be the brand for 52 years and through three generations of Sodolaks. Tires were also sold at this time. Louis Sodolak, better known as Pop, built a rodeo arena with bleachers behind the service station that would attract a large crowd on Sundays. Pop had five children that worked in the business. His three sons: Bill, Eddie, and Louis Jr. had to leave to join the military during World War II. Bill joined the Army Air Corps in 1942 and served until 1946. Louis, Sr.’s Irene and Bertha continued to work.
Immediately upon his discharge, Bill returned home and took over Riverside. In 1948, Bill along with his wife Gladys, added a restaurant to the business. A name change was in store to reflect the growing enterprise, Riverside Service Station and Café. The business also included weekend turkey shoots and barbecue.
Everything went great until it was decided that U.S. Highway 90 from Houston to San Antonio needed to be reconstructed into a new highway, Interstate 10. In 1964, the state and federal government forced the sale of the building and land at a price they determined through Eminent Domain. As you travel eastbound to Houston on Interstate 10, your vehicle will run over the site of the old business just before you reach the bridge.
The all new Riverside Service Station and Café opened in September 1965 at the present location. When the doors opened, the overpass, the present day feeder roads and both lanes of Interstate 10 were still in the dirt stage. The business sold gasoline, a few tires, and meals to hungry patrons that stopped by.
The whole family worked at Riverside including Bill and Gladys’, three daughters Rosemary, Margaret, and Kathryn and their son Bill, Jr. The business stayed open every day of the year except Thanksgiving and Christmas. After the new highway was completed, many of the old customers returned and many new customers discovered Riverside.
The year 1976 brought a profound change to the company due to Bill’s death two days after his 55th birthday. Bill, Jr. was in his second year of college at this time and had to work mostly full time in the business to help keep it operating. It was during this time that Bill, Jr. determined that the real future of Riverside was in tires and automotive services. Three years later Riverside’s first computer tire balancer was purchased and soon after Bill’s graduation from Texas A&M University the first computer alignment machine was acquired. Immediately after graduation, he married his wife Suzanne.
Riverside was now in the gasoline, tire, and automotive business. In 1982 Bill and Suzanne bought out the ownership of his mother Gladys and his three sisters. In 1983, the first four of fourteen service bays were constructed. Within six years it was determined that the tire and auto service business was growing at a pace that eventually require the whole property, so steps were taken to leave the restaurant and gasoline business.
As of today, a fourth generation of Sodolaks, Angela and Christopher, have both graduated from Texas A&M University and joined their parents working at Riverside Tire Center on a full-time basis. As usual, changes are still being made. The company entered into the billboard business in 1995.
Riverside Tire Center
Tire installment package required for online only. Goodyear Credit Card offers are subject to credit approval. Get up to $100 back by mail-in or online on a qualifying purchase of a set of 4 select Goodyear tires with any form of payment method; plus get an added bonus of up to $100 more when the purchase is made on Goodyear Credit Card from 10/1/2024 to 12/31/2024.
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Limit one (1) rebate per qualifying tire purchase. Limit four (4) rebates per household, per promotion. Tire rebate offers are on a set of four (4) tires purchased from 10/1/2024 to 12/31/2024. If your vehicle requires six tires, rebates are available on a prorated basis for the two additional tires. The prorated rebate amount, per additional tire, is 25% of the rebate amount listed above. The minimum purchase is a set of four tires, and the maximum purchase is six tires per invoice. Complete purchase must be made on the Goodyear Credit Card to receive maximum rebate offer. Offers available only at authorized participating U.S. Goodyear retailers and websites. Offer valid only for U.S. residents who are individual consumers with mailing addresses in the U.S. and U.S. territories. Offers valid for consumer accounts in good standing. Not valid on previous purchases. Cannot be combined with other Goodyear tire rebate offers. Base portion of rebate offered by Goodyear, and bonus portion of rebate offered by Citibank, N.A. The Goodyear Credit Card is issued by Citibank, N.A.
Completed rebate forms must be postmarked or submitted online no later than 1/31/2025. Invoice must have eligible tire name and proof of purchase on Goodyear Credit Card (when applicable) clearly indicated. Online purchases must include copy of the online purchase invoice and the installation invoice from authorized Goodyear retailer. Allow 6 to 8 weeks for Visa Prepaid Card/Virtual Card delivery. Goodyear reserves the right to substitute a check of equal value in lieu of a Visa Prepaid Card at its discretion. For additional questions, or to check the status of your rebate, you may visit www.Goodyear.com/rebates or call the Goodyear Rebate Customer Service at 1-888-683-8724 Monday to Friday between the hours of 9 a.m. – 9 p.m. ET and 9 a.m. – 5 p.m. ET on Saturday. Fraudulent submissions will not be honored and may be prosecuted. Sponsor is not responsible for noncomplying rebate submissions or for lost, late, illegible, postage-due or undeliverable mail. Noncomplying rebate submissions will not be honored, acknowledged or returned. Void where taxed, restricted or prohibited by law. All decisions made by Goodyear (or its authorized representatives) relating to the validity of any submissions are final and binding. This promotion is subject to all federal, state, and local laws and regulations.
Rebate paid in the form of a Goodyear Visa Prepaid Card or Virtual Card. Prepaid Card/Virtual Card is issued by Pathward, N.A., Member FDIC, pursuant to a license from Visa U.S.A. Inc. No cash access or recurring payments. Prepaid Card can be used everywhere Visa debit cards are accepted. Virtual Card can be used everywhere Visa debit cards are accepted online or for phone/mail orders. Prepaid Card/Virtual Card valid for up to 6 months; unused funds will forfeit after the valid thru date. Prepaid Card terms and conditions apply. Pathward does not endorse or sponsor the Goodyear Credit Card offer. Retain copies of the materials you submit. Additional terms and conditions apply. Ask participating retailer for complete details and rebate form.
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